18+ Contains nicotine, an addictive substance. For adult nicotine consumers.
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Journal Responsible use

18+ means more than a pop-up

The customer journey needs an adult-only rule that reaches the actual transaction.

Reviewed by KROSSA Editorial Team3 min visual readUpdated 30 Oct 2026
Start the visual guide
Adult hands holding a blank identity-card-shaped prop beside a phone and a closed can
FIELD NOTES / KROSSA

FIELD NOTE / 01

Start with the audience

This site addresses adults who already use nicotine. Nicotine is addictive; product education should not invite non-users to begin.

Audience definition belongs on every entry path.

Start with the audience: 18+; EXISTING NICOTINE USERS
Audience definition belongs on every entry path.

FIELD NOTE / 02

Verify before sale

A homepage age gate is a visible signal. The checkout must still satisfy the retailer’s legal duty to be satisfied that the buyer is at least 18.

A click-through is not the whole control.

Verify before sale: AGE CHECK; BEFORE SALE
A click-through is not the whole control.

FIELD NOTE / 03

Receive responsibly

The buyer should arrange delivery where an eligible adult can receive the product. Keep the can and used pouches away from children after delivery.

The responsibility continues after checkout.

Receive responsibly: ADULT RECEIPT; RESPONSIBLE DELIVERY
The responsibility continues after checkout.

FIELD NOTE / 04

Where to check the rule

The Department of Health and Social Care publishes current UK guidance covering age of sale, free distribution and substantial discounts.

Link to the rule, not a slogan.

Where to check the rule: OFFICIAL RULE; CHECK DATE
Link to the rule, not a slogan.

Sources & editorial basis

External sources used for public-health, regulatory or category statements:

Editorial review: 30 Oct 2026. Product specification and legal information can change.