A pouch is placed under the lip according to its pack directions. Nicotine gum is chewed using its medicinal instructions. Neither format should be used by copying the other’s directions.
↗ Follow the correct label.
Follow the correct label.
FIELD NOTE / 02
Different regulatory purpose
The NHS lists nicotine gum among licensed nicotine replacement therapies for smoking cessation. Nicotine pouches are not licensed stop-smoking products in the UK.
↗ Do not market KROSSA as NRT.
Do not market KROSSA as NRT.
FIELD NOTE / 03
Different information needs
A gum pack gives dose and therapeutic directions. A pouch pack gives product strength, warnings and use instructions. Compare each on its own terms, not by claiming equivalence.
↗ Equal numbers are not equal products.
Equal numbers are not equal products.
FIELD NOTE / 04
Where to go for help
An adult seeking to quit smoking can consult the NHS, a GP, pharmacist or stop-smoking service for evidence-based options.
↗ Health support sits outside the shop.
Health support sits outside the shop.
Sources & editorial basis
External sources used for public-health, regulatory or category statements:
